Two of MyAleph's most asked-about necklaces are back. The Juliana necklace returns in turquoise and malachite, and the Aura necklace returns in gold and silver. Both went out of stock faster than we could restock them, and both are worth the wait. Here is what makes each one a favorite, and why they keep selling out.
Why Do Bestselling Necklaces Sell Out So Fast?
Bestselling necklaces sell out fast because the people who want them buy with intention, not on impulse. Industry data shows shoppers who sign up for a back-in-stock alert convert at 25 to 35 percent once notified, far above a typical marketing email, because they have already decided they want the piece (EasyAppsEcom, 2026). What we see with Juliana and Aura specifically is repeat demand: customers who already own one colorway coming back for the next, rather than first-time buyers discovering the style cold.
Jewelry overall is having a strong year. The global jewelry market reached $348 billion in 2025, and analysts expect jewelry to grow faster than any other fashion category by unit sales this year (Jewel360, 2026). Meaningful, gemstone-set pieces like Juliana and Aura sit right at the center of that growth.
Juliana Necklace in Turquoise: Clarity, Balance, and Ease
The Juliana necklace in turquoise reimagines one of MyAleph's bestselling styles in a colorway made for everyday wear. She is handcrafted with vibrant turquoise gemstone beads and MyAleph's signature evil eye charm, dipped in silver for a cool, luminous finish. Wear her from morning errands to an evening out without changing a thing.
Why you'll love her:
- Vibrant turquoise gemstone beads with a signature evil eye charm
- Dipped in silver for a cool, everyday finish
- A bestseller, back after selling out
- Priced at $175
Shop the Juliana Necklace in Turquoise
Juliana Necklace in Malachite: Growth, Grounding, and a Little Luck
The Juliana necklace in malachite is handcrafted with deep green malachite beads, long carried as a symbol of luck and grounded strength, centered with a green evil eye charm for protection. Dipped in gold, she catches a soft glow against the skin. Layer her long, or wear her as your one statement piece for the day.
Why you'll love her:
- Deep green malachite beads, long associated with luck and grounded strength
- A green evil eye charm at the center, dipped in gold
- A bestseller, back after selling out
- Priced at $175
Shop the Juliana Necklace in Malachite
Aura Necklace in Gold: A Sculptural Take on Protection
The Aura necklace turns a small evil eye into a sculptural, organic drop, holding a turquoise center at its heart. Dipped in 14k gold, she was made with an artist's eye for everyday wear, whether you are layering her with a longer chain or wearing her alone.
Why you'll love her:
- A sculptural, organic drop shape with a turquoise center
- Dipped in 14k gold
- A bestseller, back after selling out
- Priced at $130
Shop the Aura Necklace in Gold
Aura Necklace in Silver: The Same Shape, Cooler Tone
The Aura necklace in silver carries the same sculptural, organic drop and turquoise center as the gold version, dipped in rhodium for a cool, bright finish. She pairs easily with silver hoops, a stack of rings, or a cord necklace for a layered look.
Why you'll love her:
- The same sculptural drop shape as the gold Aura, in a cool silver tone
- A turquoise center, dipped in rhodium
- A bestseller, back after selling out
- Priced at $130
Shop the Aura Necklace in Silver
How Should You Choose Between Juliana and Aura?
Choose Juliana if you want a beaded, gemstone-forward necklace that reads as a full statement on its own. Choose Aura if you want a smaller, sculptural pendant that layers easily with what you already own. We have seen customers wear both together, Juliana at a slightly shorter length and Aura layered just below it, so the beaded texture and the sculptural drop sit side by side instead of competing.
FAQ
Why did Juliana and Aura sell out? Both are among MyAleph's most requested styles, and demand consistently outpaced the quantities we produced. We have since restocked both in their most requested colorways.
Will these sell out again? Each style is crafted in limited quantities, so availability changes over time. If a colorway you want is unavailable, MyAleph's Chain Extender and other accessories are typically stocked while colorways rotate.
Are Juliana and Aura waterproof? Both are dipped in real metal and designed to hold up to everyday wear. As with all MyAleph jewelry, avoid harsh chemicals like chlorine tablets and perfume applied directly to the piece to help her keep her shine longest.
What is the difference between turquoise and malachite? Turquoise is a pale blue-green stone often associated with clarity and calm, while malachite is a deeper green stone associated with luck and grounded strength. Both are set with MyAleph's signature evil eye charm.
Can I layer the Juliana and Aura necklaces with other MyAleph pieces? Yes. Both necklaces are designed to layer easily with cord necklaces, chain necklaces, and the Chai necklace for a personal, stacked look.
The Bottom Line
The Juliana necklace and the Aura necklace are back after selling out, in the turquoise, malachite, gold, and silver colorways customers ask for most. Shop both while they are in stock, and build the layered look you have been waiting to finish.
