Some brands are built in boardrooms. MyAleph was built at a kitchen table, by a mother making something beautiful for the people she loves.
Fanny Marcus grew up in Paris — a city where style is instinctive, and beauty has always carried meaning. That sensibility followed her across the world to Los Angeles, shaping the way she sees design, the way she chooses materials, and ultimately, the way she built a brand. For Fanny, what you wear has never been a small thing. It is an expression of who you are, what you value, and the energy you choose to carry with you every day.
A Beginning Called Aleph
MyAleph didn't begin with a business plan. It began with a celebration.
When Fanny's daughter had her bat mitzvah, Fanny handmade gemstone luxury phone charms as party favors for every guest. In the weeks and months that followed, something unexpected happened — guests kept coming back, asking for more. What started as a labor of love became a quiet revelation: there was a gap in the market. Women who appreciated quality, meaning, and a touch of luxury had nowhere to go for phone accessories that matched their taste.
So Fanny did what any visionary does. She leaned in.
She named the brand MyAleph — after Aleph, the first letter of the Hebrew alphabet. My beginning. It was the perfect name for something that felt, from the very first piece, like the start of something deeply personal.
Jewelry With a Soul
From the beginning, MyAleph was never going to be just jewelry.
Fanny's practice of Reiki introduced her to a truth she couldn't unlearn: the things we choose to wear are never neutral. They carry energy. That understanding became the foundation of every MyAleph design. Each piece is built around hand-selected semi-precious gemstones, chosen not just for their beauty but for their symbolic depth — their ability to ground, protect, and empower the woman wearing them.
Protective talismans like the evil eye — a symbol Fanny grew up with, rooted in traditions of protection and positive energy — are woven into the collections through a modern, minimal lens. The result is jewelry that speaks to two kinds of women at once: the fashion-forward and the mindful. Pieces that turn heads and empower the soul.
Every element, from the choice of stone to the sculptural proportions of each design, is intentional. Nothing is accidental. Nothing is rushed.
Something you carry. Something that carries you.
Made With Love, Named After Family
One of the most quietly powerful things about MyAleph is something many people don't notice at first — every piece is named after someone in Fanny's life. Her children, her family, the people who have shaped her. They are, as she describes them, quiet acts of love made to be worn every day.
It is a detail that says everything about who Fanny Marcus is as a founder. MyAleph is not a brand built on trend cycles or market projections. It is a brand built on meaning — on the belief that the things closest to us should carry the weight of something real.
Not Fast. Not Mass-Produced. Intentional.
In a world saturated with fast fashion and disposable accessories, MyAleph stands firmly apart.
Every collection is released in small, curated batches. Limited drops. Once a piece sells out, it does not restock in the same way. This is not a supply chain decision — it is a values decision. It preserves the exclusivity and design integrity that make each MyAleph piece worth having. It ensures that every woman who owns a piece holds something genuinely rare.
All designs are created in-house, exclusively by Fanny. The process begins with intention — with the question of what the piece should do, energetically and aesthetically, before a single bead is strung or a charm is set. MyAleph does not follow seasonal trends. It creates timeless pieces designed to live with you, season after season, year after year.
The Challenges of Building Something Real
Building MyAleph from the ground up was not without its hard days. The jewelry market is fiercely competitive, and Fanny navigated it as a first-time founder — learning social media, managing production, and running a business while being a mother, or as she puts it, a maman.
There were moments of doubt. There were lessons learned the hard way — including one memorable early mishap where a measurement miscommunication with a manufacturer resulted in a prototype phone charms so small. It became one of Fanny's favorite stories to tell — a reminder that every mistake is also a teacher.
What carried her through was simple: belief. Belief in the product, belief in the vision, and the steady encouragement of her customers, her family, and her daughter Leah — a Gen Z entrepreneur in her own right — who helped Fanny find her footing in the world of modern marketing and social media.
For the Woman Who Chooses With Intention
At its heart, MyAleph exists for one woman. She is not defined by age or background. She is defined by the way she moves through the world — with purpose, with taste, and with the quiet confidence of someone who knows that the details matter.
She is the woman who wants more than adornment. She wants connection. She wants to wear something that means something. She wants to feel powerful, protected, and seen — every single day.
Fanny Marcus built MyAleph for her. Because she is her.
This is not fast jewelry. It is made for the woman who chooses to shop with intention.
What's Next for MyAleph
MyAleph is still writing its story. New gemstone collections, new protective charms, and new limited drops are always in the making — each one designed with the same care and intention that has defined the brand from the very first phone charm made at a kitchen table in Los Angeles.
The adventure, as Fanny says, is still just beginning.
Follow along on Instagram at @myaleph and shop the full collection at myaleph.com.
MyAleph is a Los Angeles luxury jewelry brand. Shop limited edition gemstone jewelry, evil eye charms, phone wristlets, bracelets, and necklaces — designed in-house, created with intention, and made for the woman who chooses to carry something powerful.
Shop the Collection → www.myaleph.com
